In September 2017, ArtPlace America (ArtPlace) published an article by Teresa Bonner, Executive Director of Aroha Philanthropies. In the blog post, “It’s Time to Reframe Our Work with Older Adults,” Bonner makes the case for investing in arts learning programs for those 55 and better.
“For decades, arts leaders have been wringing their hands about graying audiences. But has the challenge of attracting younger audiences caused us to overlook the incredible potential of older adults and the ways the arts can engage them?” Bonner writes. “Have we assumed that older adults can’t or won’t learn new things, try new art forms, or learn to create? Have we been looking through an outdated, ageist lens?” Bonner encourages arts organizations to engage with older adults as potential arts learners, artists and arts advocates, bringing benefits to both those 55+ and arts organizations alike.
ArtPlace is a ten-year collaboration among a number of foundations, federal agencies, and financial institutions that works to position arts and culture as a core sector of comprehensive community planning and development in order to help strengthen the social, physical, and economic fabric of communities.
Click here to read Bonner’s full piece on ArtPlace.